Guy Martin joined BWT Alpine Formula One Team in the summer of 2025 as Global Marketing Director. Guy spearheads the marketing and commercial operations of the team and brings with him a wealth of experience in elite sport.

Guy began his career in sports marketing in the early 2000s and became Sponsorship Manager at the Football Association in 2005. In this role, he was responsible for commercial opportunities for the England football team and the FA Cup.

Guy then moved to IMG and continued in the world of football as FIFA Consultant for Visa International. His relationship with Visa would go from strength to strength with Guy taking on the role of Business Leader – Marketing UAE for Visa in 2009. After working with Mastercard and the Rugby World Cup, Guy returned to Visa in 2015 and a year later took over as Head of European Sponsorships and Events. This role was expanded to include the Middle East and Africa in 2017.

In 2021, Guy’s focus returned solely to Europe as Head of Sponsorship Visa Europe where he worked on major sporting partnerships including the Paris 2024 Summer Olympics, Racing Bulls Formula One Team and the Women’s European Championships 2025 before joining BWT Alpine Formula One Team in 2025.