Alpine today announced a new collaboration with Maison Pommery & Associés, one of the most iconic names in French champagne.

Through the new partnership, Pommery becomes the Exclusive Champagne Supplier of BWT Alpine Formula One Team, a meeting of two worlds of excellence: motorsport performance and the French art de vivre* [*art of living].

Guests of the team will be invited to enjoy Pommery's iconic cuvées, including Pommery Brut Royal and the Pommery Grand Apanage 1874 from the 2026 Monaco Grand Prix across its high-end hospitality, providing a refined, immersive experience and showcasing Pommery's expertise in the most prestigious settings.

Both brands, Alpine and Pommery will be working on unique collaboration embodying their shared vision: to deliver exhilarating moments that combine emotion, and French savoir-faire.

Guy Martin, Global Marketing Director BWT Alpine Formula One Team:

“We are delighted to welcome Maison Pommery & Associés to the team. Their heritage, excellence and pioneering spirit reflect the same ambition and elegance that drive our team.”

Bruno Hohmann, VP Sales, Marketing and Customer Experience of Alpine:

“This collaboration between the prestigious Pommery Champagne and Alpine will allow the brand to offer even more enriching experiences to our customers and further solidifies Alpine's position in the world of premium French culture and art de vivre, alongside a major player in the Champagne industry.”

Nathalie Vranken, President of Maison Pommery & Associés:

“We are extremely proud to partner with Alpine and the BWT Alpine Formula One Team, two French references that embody excellence, innovation, and emotion. This partnership perfectly reflects Maison Pommery's values: boldness, elegance, and the constant pursuit of unique experiences. Through this collaboration, we aim to showcase the French art de vivre within the prestigious and thrilling world of Formula One, offering exceptional moments to guests and enthusiasts around the world.”