For its debut year as title partner of the French Major on the international padel circuit, Alpine is pulling out all the stops to boost the event's visibility and offer its communities a unique premium experience.

Antonino Labate, Alpine VP Sales, Marketing & Customer Experience.

Already present at this showpiece tournament in France since 2023, this first year as title partner of the Alpine Paris Major Premier Padel marks a turning point in our commitment to padel. With a large-scale operation, both at Stade Roland-Garros and in the heart of Paris at Place Vendôme, Alpine is demonstrating its ability to create unique experiences that reflect our values of excellence.

A spectacular activation at Place Vendôme

From 11 to 14 September, Alpine will install a temporary padel court at the prestigious Place Vendôme in the heart of Paris. The public will be able to book timeslots via the Ten'Up app to try out the sport or play freely.

In addition, matches pitting celebrities against influencers will enliven the venue, while visitors can check out the official tournament shop and admire the trophy. There will also be an on-site ticket sales point, with Alpine transfers available from Place Vendôme to Stade Roland Garros.

An immersive and innovative experience at the Jardin des Mousquetaires

From the start of the qualifying rounds on Monday, 8 September, Alpine will set up an immersive stand in the Jardin des Mousquetaires. Visitors can immerse themselves in the Alpine universe with five single-seater simulators, a merchandise area, the Blu Café for refreshments, a DJ set, and a presentation of the brand's iconic models: A110, A290 and the all-new A390 sport fastback.

Throughout the week, two Alpine A110' 70th Anniversary' models will also be on display at the Stade Roland-Garros entrance, showcasing the French brand's heritage and excellence.

Alpine will also provide the FFT (French Tennis Federation) with a fleet of 41 cars to transport tournament officials: players, referees and organizers.

Lastly, each day of the week and in partnership with Canal+ Weekend, Alpine will give away four front-row seats at the Philippe-Chatrier court at its stand, allowing the lucky winners to watch the matches up close in an Alpine A110 bucket seat.

Alpine Blue Lounge - Alpine hospitality in the heart of the Philippe Chatrier court

Alpine will offer its fans exceptional hospitality with 70 seats and a breathtaking view directly overlooking the Philippe-Chatrier centre court, located on the 3rd floor of the Jean-Borotra stand (Ouest). Continuous catering from midday, driving simulator and exclusive meeting with brand ambassadors. Places still available at https://www.billetweb.fr/alpine-paris-major-hospitalite-vip.

A bolstered strategy in the padel universe

This partnership is entirely in keeping with Alpine's strategy to establish its presence in the padel universe. The brand currently supports several world-class players, including world number one Arturo Coello, Claudia Fernandez, Federico Chingotto, Alejandra Salazar, Alejandra Alonso de Villa, Jairo Bautista and legend Fernando Belasteguin.

With the Alpine Paris Major Premier Padel, Alpine is reaffirming its commitment to bridging the gap between motorsport and padel, two worlds united by shared values: performance, innovation, and pushing boundaries.