BWT Alpine Formula One Team and Italian luxury brand Brioni today announce their partnership, introducing its sartorial excellence to the pinnacle of motorsport.

The collaboration brings into dialogue two disciplines driven by precision and performance, where savoir-faire and engineering converge through a shared pursuit of excellence.

The Enstone-based team, with a strong heritage and track record of seven World Championships since the early 90’s, is now embracing a new era in Formula One with brand new regulations and are currently 5th in the 2026 FIA Formula One World Championship with a strong start to the season, scoring at each Grand Prix so far.

BWT Alpine Formula One Team will represent Brioni during key moments and special events through their leadership team who will be wearing tailored Brioni looks.

Aerodynamicists in Enstone and Brioni’s Master Tailors follow a common principle: every element is conceived, refined, and crafted in the quest of performance. Just as aerodynamic engineering shapes movement through air, Brioni’s construction techniques are designed to enhance the natural movement of the body, achieving lightness, precision and control. From concept to execution, both disciplines translate complexity into exceptional results.

Designed for a fast-paced, international environment, the wardrobe ensures versatility and enduring quality. The selection includes tailored blazers and lightweight garments, all created to make the team feel elegant and confident throughout the global racing season. At the heart of the wardrobe is the iconic Soffio Blazer, a deconstructed, unlined double-breasted jacket in light cashmere hopsack, designed to deliver lightness, exemplifying Brioni’s commitment to effortless elegance and exceptional materials.

Flavio Briatore, Executive Advisor, BWT Alpine Formula One Team:

“When I began working for the Enstone team in the late 1980’s, we were the outsiders who came from the world of fashion against the established F1 competitors. With this prestigious new partnership, Brioni allows us to introduce a new level of style and sophistication, elevating our presentation as a team around the world.”

Federico Arrigoni, CEO of Brioni:

“Brioni has always been the choice for those who hold themselves to an uncompromising standard: in their work, in their decisions, in the way they present themselves to the world. Formula One attracts exactly these people. This partnership is the natural expression of two crafts that, in very different ways, have made precision and passion for mastery their identity.”