BWT Alpine Formula One Team join forces with Avature as Team Partner ahead of 2026.

BWT Alpine Formula One Team today announced a new partnership with Avature, the highly configurable enterprise HCM SaaS, who will be the team’s AI Platform Partner for Human Capital Management. The partnership kicks off at this weekend’s 2025 Abu Dhabi Grand Prix, along with Avature branding set to feature on the Alpine A526 for the first time next season in 2026.

Trusted by some of the world’s largest enterprises and government agencies, Avature empowers HR teams to build talent systems as unique and ambitious as their business, unlocking new levels of performance and competitive advantage. Built natively for configurability and continuous innovation, Avature AI enables organisations to focus human resources where they matter most.

For BWT Alpine Formula One Team, that means capitalising on one of Formula One’s greatest advantages: an incredibly specialised talent market, competing for the best aerodynamicists, data scientists, financial analysts and more. In this environment, candidate profile and employee experience is critical. Avature’s AI-driven platform unites data and human insight, helping the team identify, develop and retain talent in an arena defined by precision, pressure and performance.

As part of the collaboration, Avature’s logo will also feature on driver race suits and mechanics overalls for the 2026 FIA Formula One World Championship, next season.

Guy Martin, Global Marketing Director, BWT Alpine Formula One Team

“We’re proud to begin our collaboration with Avature and can’t wait to embark on this journey with Dimitri and the team starting this weekend in Abu Dhabi. BWT Alpine Formula One Team and Avature align completely on the value our team members offer as part of a Formula One team. Each hard-fought result on the track, parts deadline in the factory and ‘eureka moment’ in the design office comes from the impressive staff we have at our disposal. It is imperative that we add to our existing pool of talent and thanks to Avature’s expertise we can achieve this together.”

Dimitri Boylan, founder and CEO of Avature

“In the high-stakes world of Formula One, success on track starts with people, From drivers and engineers to data scientists and strategists, the ability to attract, develop and retain top talent is what makes teams competitive. BWT Alpine Formula One Team embodies the challenger spirit — taking on rivals with ingenuity and determination. That’s exactly how Avature approaches HR technology. Together, we’ll show how talent, powered by the right AI platform, can become the ultimate advantage.”