In the lead-up to the 2025 Canadian Grand Prix, the BWT Alpine Formula One Team’s design team shared the inspiration behind their latest special edition race poster for Round 10.

What was the initial spark or idea behind this poster?

For this poster I wanted to challenge myself by recreating a corner like for like, and with the wall of champions at Canada being such a famous corner. I saw this as a perfect opportunity to have a go at doing this. I knew I wanted the poster to be primarily white and red to match the flags colours, and I wanted the sense of being on the limit at a corner where going slightly over the limit can have consequences.

Can you walk us through your design process from concept to final piece?

Yes, so first of all I started by gathering images of the corner in real life, this included real life and top down views so I could accurately recreate the corner.

I then started on modelling the fencing. Trying to get it as accurate as possible to real life, before then add in the curbs and the run off.

I also wanted to add some marbles to reflect real life, whilst then working on the texturing and lighting. To finish I then stylised the look to fit in with the continuity and theme of this years posters.

What did you learn from creating this poster that you’ll carry into future projects?

I learnt a lot more about creating assets from scratch, which I will be able to utilise in future posters. I also worked more on lighting and texturing and fine tuning the details. Hopefully I can continue to learn and develop these skills in future posters to get them looking more and more detailed.