
Diddly Squat Farm Shop, co-founded by Jeremy Clarkson and Lisa Hogan, will provide a range of locally sourced food, produce, condiments and beverages at Silverstone, to keep the team and its drivers well fed and hydrated at this weekend’s race, the home Grand Prix for BWT Alpine Formula One Team.
Diddly Squat Farm is just a stone’s throw from Enstone, and the team has twice already enjoyed sampling locally brewed Hawkstone drinks as part of its celebrations for Formula One podiums in Monaco in 2023 and São Paulo in 2024, a promise and tradition kept by local farmer Jeremy.
Jeremy has often spoken of his passion for Formula One and his admiration for his local team, “the Chipping Norton Formula One Team,” to whom he continues to offer support.
Along with the team, Drivers Pierre Gasly and Franco Colapinto will eat some authentic British dishes as they prepare for the ninth round of the 2026 FIA Formula One Championship season at the legendary Silverstone Circuit, which, to keep on the local theme, is only 20 miles from its factory.
Free Practice 1 begins at 12:30 on Friday before Sprint Qualifying at 16:30 which sets the grid for Saturday’s 17-lap Sprint Race. Qualifying takes place at 16:00 on Saturday and the British Grand Prix at 15:00 on Sunday.
“We are delighted to rely on Diddly Squat Farm to supply us with local farm food this weekend at Silverstone. As a team, we have enjoyed an excellent relationship with Jeremy Clarkson who has been very supportive of us for several years. It’s great that we are able to help promote British farming and highlight the importance of farming to the local area. Our base at Enstone is surrounded by farms so we are well aware and full of admiration for what farmers do in bringing food to our tables. It’s a special occasion to bring local food to Silverstone to keep our team and drivers well fed this weekend so thanks to Jeremy and the team at Diddly Squat Farm for their on-going support.”
“It is with great pleasure to team up with our local Formula One team at Silverstone this weekend. The British Grand Prix is one of the highlights on the British sporting calendar so to have Diddly Squat Farm Shop associated, and to play a small role, with the team this weekend is certainly quite special. We hope the team and its drivers enjoy some of our local produce and wish them a successful weekend on track.”