With over 22 million inhabitants, the sprawling megacity of São Paulo is the largest urban centre in both the southern and western hemispheres.

Its sheer scale can be overwhelming, and while Rio de Janeiro may steal the spotlight with its sun-soaked beaches, São Paulo enjoys a rich diversity and acclaimed cultural scene brimming with art galleries, museums and world-class restaurants.

If you’re heading to Interlagos to support BWT Alpine Formula One Team at the São Paulo Grand Prix, the upmarket district of Morumbi - home to luxury hotels and sleek shopping centres - is the perfect base to begin exploring this vibrant Brazilian city.

Cheer on the local team

If you’re staying in Morumbi, check out the football fixtures for the chance to witness some of the most skilful and passionate football you’ll ever see. More than anything, Brazil is renowned as a footballing nation - and five World Cup titles, more than any other country, are proof of that brilliance. São Paulo boasts three major clubs: Corinthians, Palmeiras, and São Paulo FC. The latter play at the colossal 72,000-seat Morumbi Stadium, which transforms into a deafening cauldron of colour and energy on matchdays, especially during fiery derbies against local rivals.

Sample the food at a Brazilian steak house

The most iconic restaurant in São Paulo is the legendary Fogo de Chão - where you’ll find traditional churrasco, sizzling cuts of grilled meat cooked over open flames. Each piece is beautifully caramelised to intensify the flavour, then carved straight from the skewer at your table by expert waiters. With an abundant salad bar to complement the feast, an evening at a churrascaria is essential. Be sure to finish with a classic caipirinha, Brazil’s strong cocktail of cachaça, sugar, and lime.

Stroll along Paulista Avenue

In a city as vast as São Paulo, it’s hard to define a single centre, but Avenida Paulista comes close. This striking, skyscraper-lined boulevard sits at the pulsating heart of the metropolis. Packed with boutiques, cafés, and cultural institutions, it’s also alive with the sound of street musicians and performers. Take your time browsing the markets, enjoying impromptu concerts, and ducking in and out of the many shops along the way.

Chill out at Ibirapuera Park

Amid the city’s unrelenting energy, Ibirapuera Park offers a serene escape. Opened in the mid-1950s, this lush 158-hectare oasis features scenic running trails, shaded cycle paths, and tranquil lakes. The park is also home to several museums, galleries, and inviting cafés, making it the ideal spot to unwind and recharge after a day in the urban jungle.

Remember Ayrton

Pierre Gasly often names Ayrton Senna as his racing hero, and has raced with tribute helmets in both Brazil and Imola to honour him. As Senna’s home city, São Paulo proudly celebrates its most beloved sporting icon. You can join guided tours that visit key landmarks around his hometown - from vibrant murals and bronze monuments - to his peaceful final resting place in Morumbi Cemetery.