This weekend’s Austrian Grand Prix is a particularly meaningful one for BWT Alpine Formula One Team, with our Title Partner headquartered in Mondsee, near Salzburg. Ahead of their home race we spoke to Anna Grubeck, Head of Sports Sponsoring at BWT who highlights the incredible work BWT undertakes around the globe - both in and beyond motorsport.

Since 2022, the BWT pink livery has adorned our Formula One car, symbolising a bold and purposeful partnership. Founded in 1990 by CEO Andreas Weißenbacher, BWT - Best Water Technology - has grown into a European market leader with 6,500 employees delivering innovative and environmentally sustainable water treatment solutions across domestic, commercial, and municipal sectors.

BWT provides modern water treatment systems and services for drinking water, pharmaceutical and process water, heating water, boiler water, water for cooling and air conditioning systems as well as water for swimming pools. The declared goal of BWT is to make perfect quality drinking water available all over the world and to reduce the consumption of single-use plastic and glass bottles.

BWT pays particular attention to sustainability, social responsibility and the careful use of limited resources in order to leave a beautiful, liveable world for future generations - according to the claim: BWT - For You and Planet Blue. To sum it up: BWT is Europe’s No. 1 in water treatment, with patented, innovative and sustainable solutions that touch nearly every aspect of modern life.

Why pink means purpose

More than just a colour, pink embodies the vision of BWT to ‘Change the World - sip by sip’. This vision is brought to life through our Title Partnership, leveraging the global platform of Formula One to raise awareness about access to clean, safe drinking water for all.

BWT treats and mineralises locally available water with magnesium, zinc, and silicate, transforming it into high-quality drinking water. In doing so, it not only promotes better health but helps protect the environment by reducing the use and transportation of single-use plastic and glass bottles.

BWT’s eye-catching livery first entered motorsport via the DTM series in 2015. “From the very beginning, it was clear that we didn’t just want to place a logo somewhere,” says Anna Grubeck, Head of Sports Sponsoring at BWT. “We are creating real visibility for our vision to ‘Change the World - sip by sip’ and the pink design quickly became a symbol for our brand and our message: to raise awareness for sustainable, healthy, and equal access to water all around the world.”

A global stage for a global mission

Formula One, with its international reach, deeply engaged fanbase and powerful storytelling opportunities, offers an ideal platform for BWT’s ambitions.

“Formula One is the pinnacle of motorsport, and given BWT’s global orientation, it’s the perfect platform to bring our mission to an international audience,” Grubeck continues. “Together with Alpine as a strong and long-term partner, we’re using F1 to raise awareness about one of the most pressing issues of our time: access to clean and safe drinking water.

“The visibility of the iconic pink livery has had a tremendous impact on our brand. It’s not just eye-catching - it’s a powerful symbol of our values and vision. And I truly believe that we’ve succeeded in going far beyond traditional sponsorship. We’ve created real awareness and engagement together with Alpine and we’ve anchored our message in the hearts and minds of millions of fans around the world.”

From motorsport to movement

BWT’s presence in motorsport has catalysed further expansion into high-profile sports including ski jumping, football, rugby, and tennis - with a network of over 2,700 athletes helping to carry their message. But visibility is only part of the story. It’s the tangible action on the ground that defines BWT’s long-term commitment to change.

Through their AQUA PEARLS For You & Planet Blue Foundation, BWT is directly addressing the global water crisis and promoting environmental sustainability by supporting initiatives that aim to make a real difference.

Their standout project is b.waterMISSION, which aims to build 10,000 wells across Gambia and Tanzania. In many rural areas, it’s mostly young girls who are responsible for fetching water for their families. This task is incredibly time-consuming and often prevents them from going to school - limiting their opportunities and future. No one should have to walk more than 150 metres to access safe, clean and healthy drinking water.

The b.waterMISSION’s aim is to have a long-term impact and to empower communities, giving children - especially girls - the chance for a better future. When we line up on the grid in Austria this weekend, our striking pink livery stands as more than just a design - it’s a symbol of purpose, impact and a shared belief in the power of sport to drive meaningful change.