Fusing Speed with Style: Endstate and BWT Alpine Formula One Team Launch a Luxury Sneaker with a Digital Edge

In a bold fusion of motorsport prestige and cutting-edge fashion, Endstate has teamed up with the BWT Alpine Formula One Team to unveil a luxury sneaker that redefines what it means to walk in style. Designed with both performance and elegance in mind, this collaboration is more than just footwear - it’s a statement of innovation, identity, and connection.

We sat down with David Filar, Director of Product Creation & Design, and Stephanie Howard, Cofounder and Chief Operating Officer of Endstate, to explore the inspiration, craftsmanship, and technology behind this unique creation.

A Vision Born from Velocity

The design of the BWT Alpine Formula One Team x Endstate sneaker is rooted in a shared ethos of precision and performance. “The sneaker has a sophisticated minimalist aesthetic,” Filar explains. “Its clean white premium leather upper is accented by strategic details that echo Alpine’s sleek design language.” Reflective trim and a modern sole construction not only elevate the look but also enhance comfort - an essential for fans on the move.

The collaboration was deeply influenced by Alpine’s refreshed branding. “We leaned into their modernised colour scheme,” Howard adds. “The white base, paired with black and blue accents, makes the sneaker versatile enough for everyday wear while still feeling distinctly Alpine.”

Craftsmanship Meets Connectivity

Crafted in Portugal, the sneaker is built with full-grain leather of the highest quality. The soles, developed in partnership with Vibram, are a testament to durability and performance - hallmarks of both brands.

But what truly sets this sneaker apart is its embedded technology. Hidden within the tongue is Endstate’s proprietary 3chip NFC technology. “With a simple tap of a smartphone, wearers are instantly connected to Alpine’s RISE+ platform,” says Howard. “Verifying authenticity is just the beginning. This technology also unlocks exclusive access and connects fans to the inner circle of the team.”

This seamless integration of physical and digital realms positions the sneaker as a pioneering collectible in the luxury sportswear space.

Balancing Form and Function

While the sneaker’s aesthetic is undeniably refined, performance remains paramount. “We never compromise on quality,” Filar emphasises. “From Italian-made leathers to the rubber outsole, every material is chosen for its durability and comfort. It does extend our production timelines, but the result is worth it.” This meticulous attention to detail ensures that the sneaker doesn’t just look good - it performs under pressure, much like the F1 team it represents.

For Fans, By Design

So, who is this sneaker for? According to Howard, it’s for the passionate supporters of the BWT Alpine Formula One Team who crave a deeper connection. “We envision these sneakers being worn trackside, in the paddock, and around the world. They’re a badge of honour for fans who want to represent the brand in a meaningful, stylish way.”

The BWT Alpine Formula One Team x Endstate sneaker is available in limited quantities. Join the movement and wear your passion with pride.