BWT Alpine Formula One Team and Mercado Libre have together unveiled A525 a special for the United States Grand Prix.

The livery features Mercado Libre’s iconic yellow, which will be visible throughout the upcoming three Grands Prix in Austin, Mexico City and São Paulo.

The unveiling marks the launch of the campaign ‘Unidos por la Velocidad’ (united by speed), created by Mercado Libre, together with its agency GUT, starring Franco Colapinto and Brazilian legendary footballer Neymar Jr. In the commercial, BWT Alpine Formula One Team are in a one-of-a-kind race competing with Mercado Libre’s entire fleet.

The initiative opens a new chapter in the strategic alliance between Mercado Libre and BWT Alpine Formula One Team, with Franco Colapinto serving as the brand’s ambassador on track, the face of Latin America’s growing presence in Formula One. The sport is experiencing an unprecedented boom in the region, fuelled by the passion of millions of Latin American fans.

With special activations planned in Mexico City, São Paulo, and in Argentina, Mercado Libre seeks to celebrate Latin American talent and create experiences that bring Formula One fans closer to the sport.

Sean Summers, CMO of Mercado Libre:

We share with BWT Alpine Formula One Team — and with Franco Colapinto — the same passion for speed and excellence. This partnership allows us to bring the spirit of our fast deliveries and innovation to the world’s top motorsport competition, which is Formula One.

Guy Martin, BWT Alpine Formula One Team Global Marketing Director

We joined forces with Mercado Libre as part of a global strategy to connect with new audiences who are passionate about Formula One. We share Mercado Libre’s vision of combining innovation, speed, and teamwork, and we’re thrilled to bring this collaboration to the racetracks in Austin, Mexico City, and São Paulo.

Franco Colapinto, BWT Alpine Formula One Team driver

Racing with Mercado Libre’s colours is very special for me. It means bringing a brand to the track that was born in my country and now represents millions of Latin Americans on a global stage. For any driver, competing in Formula One is a dream. I’m living mine — with effort, dedication, and the support of an incredible team. Doing it alongside Mercado Libre, a company that continues to support me and shares the same values of commitment and perseverance, makes it even more meaningful.

The campaign includes fan experiences, media and digital activations under the hashtag #Unidosporlavelocidad (united by speed) and exclusive content.