BWT Alpine Formula One Team is pleased to announce a new partnership with BlockDAG, the next-generation Layer One blockchain infrastructure, uniting two performance-driven innovators at the intersection of technology and speed.

The partnership will officially debut in Singapore during the Formula One Grand Prix race week and with a key involvement of BWT Alpine Formula One Team at an event held ahead of Token 2049. The occasion will mark the beginning of the global partnership poised to redefine engagement across motorsports and blockchain communities

Driving Innovation Together

BlockDAG becomes the exclusive Layer One Blockchain Partner of BWT Alpine Formula One Team. Both BWT Alpine Formula One Team and BlockDAG share a relentless pursuit of innovation, precision and performance, with this partnership creating a dynamic global platform to connect cutting-edge blockchain technology with the fast-paced world of Formula 1. Using the unique, layering of DAG [Directed Acyclic Graph] technology, BlockDAG is able to reinvent the linear blockchain formula and produce a game-changing new standard for blockchain networks.

“Partnering with BWT Alpine Formula One Team allows us to showcase the power of DAG technology on one of the world’s biggest sporting stages,” said Antony Turner, CEO of BlockDAG. “Together, we will deliver experiences for BWT Alpine Formula One Team fans enabled by BlockDAG technology that live long in the memory.”

Activations and Fan Engagement

Through this partnership, BlockDAG and BWT Alpine Formula One Team will create exciting, immersive and educational opportunities that expand the reach of blockchain in mainstream sports culture.

The partnership will include a wide range of activations throughout the Formula One calendar as well as at global tech events, including:

• Interactive fan zones during Grand Prix weekends

• Fan simulators and curated experiences including the BWT Alpine Formula One Team show car.

• Collaborative computer programmer events – “hackathons” – and developer showcases

• Digital integrations that bridge Formula 1 with decentralized Web3 tools

• Presence at major blockchain conferences and community events

Guy Martin, Global Marketing Director, BWT Alpine Formula One Team added:

“We are excited to welcome BlockDAG to BWT Alpine Formula One Team. This new partnership allows the team to continue expanding its wide variety of innovative technological collaborations with BlockDAG, a strong addition. The game-changing technology championed by BlockDAG – linking the speed and versatility of DAG technology with standard blockchain technology – resonates perfectly with the ground-breaking work required by BWT Alpine Formula One Team at the pinnacle of motorsport.”

Strategic Alignment in the Web3 Era

BWT Alpine Formula One Team’s track record of innovation and strategic partnerships within the crypto space set the stage for this partnership with BlockDAG. As the blockchain ecosystem matures and Web3 gains global traction, this commitment reflects both organizations’ shared belief in technology that empowers fans and drives global communities.