BWT Alpine Formula One Team and Skip today announced a new partnership that brings together two worlds driven by precision, speed and flawless execution, united under a shared belief: being ready for the next lap, on and off the track.

The regional partnership will promote Skip across Argentina and Uruguay through “Ready for the Next Lap” campaign

As part of Unilever Home Care, one of the leading and most innovative players in the Home Care category globally, Skip benefits from a strong innovation ecosystem focused on anticipating consumer needs, setting trends and continuously raising performance standards.

With iconic brands such as Skip, Ala, Comfort and Cif, present in millions of households across Argentina and Uruguay, the company leads the Home Care category by driving sustainable innovation and developing products designed to perform in real life conditions. In doing so, it reinforces its long-term commitment to innovation and performance that underpins this partnership.

Built around the concept “Ready for the Next Lap”, the collaboration highlights the similarities between BWT Alpine Formula One Team and Skip’s commitment as a laundry brand to care, perform and seek efficiency in every wash. Anchored in its Short Cycle performance, the initiative supports people in their daily challenges with the confidence of having experts working in the background — delivering high standards of performance through precision, speed, and constant improvement.

Across the season, the Skip brand will be featured in selected communication assets and activations in strategic regions, highlighting the alignment between high performance engineering and everyday precision.

Ana Hernandez Hermida, Brand Manager, Skip Argentina:

“We are very excited to start this new chapter with BWT Alpine Formula One Team. As a brand with a strong history of innovation, performance and closeness with consumers, this partnership allows Skip to connect with culture in a powerful and relevant way — building on the excitement around the team, the drivers and the growing passion for Formula One in South America, especially Argentina and Uruguay. Through ‘Ready for the Next Lap’, we want to bring Skip’s Short Cycle performance credentials into a world that celebrates precision, speed, and teamwork, while staying close to the everyday lives of our consumers.”

Guy Martin, BWT Alpine Formula One Team Global Marketing Director:

“We are delighted to welcome Unilever’s Skip brand as a regional team partner for the Argentina and Uruguay markets. Together we look forward to kick starting the partnership through Skip’s impactful campaign “Ready for the Next Lap” which reflects both the dynamic energy of racing through BWT Alpine Formula One Team and Skip’s commitment to delivering outstanding results.”

The partnership will launch with the campaign “Ready for the Next Lap”, connecting the world of racing with BWT Alpine Formula One Team with real life situations through a shared language of precision, technology and constant movement – reminding audiences that, no matter the challenge, having the right team makes all the difference.