BWT Alpine Formula One Team has always pushed the limits of performance - on the track and beyond it. This season, that pioneering mindset fuelled a new experiment in how fans connect with our team. Together with ApeChain (a blockchain platform owned by our partner, ApeCoin), we turned our iconic race posters into a digital collection that creates a foundation for future fan engagement.

From Posters to Participation

BWT Alpine Formula One Team’s illustrated posters have long captured the spirit of each race’s story- whether through the colours of the host country, nods to heritage, or bold artistic interpretations of the circuit. By turning them into digital posters, these designs evolve from visual keepsakes to seamless digital pathways into Web3 for BWT Alpine Formula One Team fans. By offering fans a chance to own a piece of every race and to win exclusive collector prizes, these posters have become sought-after tokenised collectibles.

Cameron Kates, CEO of ApeCoin explains:

“This campaign was designed to let fans experience the value of Web3 rather than explaining it to them. By leveraging ApeChain, each poster transforms from digital art into a permanent, on-chain collectible. Fans can claim them with a single click, no crypto expertise required. No private keys, no confusing transactions - just instant ownership.”

By prioritising fan experience over crypto jargon - inviting supporters to “claim a poster” rather than “mint an NFT”- BWT Alpine Formula One Team have shown how sports teams can integrate Web3 without friction. What emerged was a stronger connection tissue between Alpine and its global fanbase, driving repeat engagement and scaled adoption of the technology.

A Season of Engagement, Not Just Collecting

This new race-day tradition has quickly become a season-long success. Over 2.1 million posters have been claimed by more than half a million Alpine fans worldwide - many of whom may never set foot at a Grand Prix in person. More than 1,000 dedicated collectors completed the entire set, proving Alpine has digital native superfans that are seeking meaningful, repeatable engagement that goes beyond the race weekend itself.

Setting the Standard for Web3 in Formula One

This campaign has established BWT Alpine Formula One Team as a leader in Web3 engagement within the sport. By combining innovative technology with creative assets - shared across digital, social, and owned channels - the team has proven that blockchain can create meaningful fan connection, with the upshot of rewarding loyalty, personalising experiences, and offering exclusive access no matter where fans are located. It establishes the blueprint for future activations in Web3 all anchored in ownership and participation.

Powered by ApeChain and Glyph

The technology at the heart of the campaign is Glyph, Yuga Labs’ proprietary distribution platform, which ensures fans can seamlessly claim their posters – bridging the gap between blockchain and conventional fandom. With Glyph, ApeChain handled the minting and tracking of ownership on-chain. By turning the blockchain into invisible infrastructure, ApeChain enables cultural brands to connect with their communities in ways that feel seamless, organic, and scalable – without the friction of complicated Web3 technologies and jargon. Together, BWT Alpine Formula One Team and ApeChain turned what could have been a simple promotion of art-focused activation into a scalable engagement system with measurable reach.