Born from the need to bridge the gap between peak performance and optimal recovery.

HMN24 was created to address the enormous physiological impacts of circadian misalignment, jet lag, and modern stressors on cellular, cardiovascular, metabolic, and mental.

1. Circadian Modulation - Supporting the body’s natural rhythms to enhance focus, energy, and recovery throughout the day.

2. Jet Lag Mitigation - Reducing the physiological stress of travel by aligning the body’s internal clock with new time zones.

3. Arousal State Management - Balancing alertness and relaxation to maintain peak cognitive and physical performance.

HMN24 has gained recognition as a trusted brand by top-tier athletes, executives, and frequent travellers looking to harness the power of circadian optimisation. Its ability to elevate performance metrics across cellular, cardiovascular, metabolic, and mental health has made it the chosen recovery and performance brand for elite teams like the BWT Alpine Formula 1 Team, who rely on sustained focus, rapid recovery, and peak cognitive function both on and off the track.

The brand offers a curated range of products designed to enhance focus, support recovery, and promote sleep, all while minimising the physiological stressors of modern life.

HMN24’s flagship offerings include RISE, a morning nootropic blend that sharpens cognitive performance without overstimulation; FLOW, a targeted formula to sustain energy and mental clarity throughout the day; and PRE-SLEEP, a calming night-time formula engineered to promote deep, restorative sleep.

Backed by extensive research and formulated with clinically-proven ingredients, HMN24 delivers targeted, science-backed solutions to elevate performance and wellness metrics 24 hours a day.